I think this family is going to make an impact on the average Joe of America. Think about it: they are not a glamorous representation of society a la RHOWhatever. They are self-described rednecks who live very average lives in the south, but have a tv show because they are charming and into pageantry. My thought is that any redneck/southerner/generally horrible person who is a homophobe but has a knack for reality TV on TLC (which is a little gay), might identify with these folks and become a more accepting, better part of society. We can only hope.
Honey Boo Boo God save the South.