Music: Bon Iver’s Grammy commercial

Photo via
Photo via

Ugh, the Grammys. They may be the absolute worst awards ceremony ever, due to it being more of a popularity contest than a talent contest. Except for that one time Arcade Fire awesomely won Album of the Year, sending Twitter Bieber fans into a tween-high-fructose-corn-syrup rage.

What the fuck IS the difference between Song and Record of the Year?? This is the shit I'm talking about, the awards aren't even clear! Photo via Twitter

Anyways, Midwest faves Bon Iver are nominated for 4 awards including Best New Artist, Record of the Year, Song of the Year and Best Alternative Album. It’s always exciting to be nominated for things. Plus, my friend has hung out in Justin Vernon’s kitchen, and has petted his cat. Yep, I’m connected.

Also, it’s fun to root for anyone who wasn’t fist-pumped to on last season’s Jersey Shore.

Here’s a commercial promoting the 54th Grammys using Bon Iver’s “Holocene” to some aesthetically pleasing leaves, trees and wind.

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